Client: YPF

Project Scope: In 2020, amid the restrictions caused by the COVID-19 pandemic, Argentina’s largest oil company launched its new business and branding concept, “the station of the future.” During this same period, GRANA developed and began implementing YPF’s new elements, which undoubtedly set a new standard due to their high added value.

With significant investment, GRANA expanded and upgraded its technical and production capacity in 2021 by incorporating new European technologies to support the large-scale rollout of this new concept across a network of more than 1,600 service stations in the coming years.

Period: 2020 to present

Geographic Coverage: Argentina