About us
About us
001 About us
We are Grana, a family-owned company specialized in the implementation of engineering and corporate image projects with global reach.
We focus on corporate customers with global reach from a wide range of sectors who need to position and differentiate their brand when connecting with their target audience through our high value-added solutions.
With more than 50 years of experience, we provide services such as consulting, project management, design, engineering, manufacturing, logistics, installation and maintenance, with the support of a team endowed with high human and professional quality.
Thanks to our integrated processes, we can develop both customized solutions and mass production.
We remain a family-owned company, currently operated by its third generation, focused on people and customer satisfaction. Our DNA is built on Christian foundations plus a strong commitment to integrity, quality, innovation and care for our planet.
We are a professional organization specialized in the implementation of engineering and corporate identity projects that helps our corporate customers from anywhere in the world to communicate their image better, as well as to position and differentiate themselves with high value-added products and services. Our guidelines are based on a responsible work, ethical principles and a high spirit of service.
With the inspiration of God and the talent of our team, we wish to generate value in a sustainable and seminal way for all our audiences. To that end, we have grown to become a leading supplier, an innovator company and a global benchmark in the implementation of technological projects and corporate image.
Cornerstones on which we affirm our growth, development and sustainability:
– Innovation and leadership
– Talent and group knowledge
– Strategic alliances
– State-of-the-art technology
Strategic values that guide our decisions and daily actions:
– Truthfulness
– Loyalty
– Effort and courage
– Ethics and honesty
– Esthetics and quality
GRANA
We add value to your company's image
Starting in the 
90s, theworld became globalized, and we understood this trend when we made our first export in 1999.
But in recent years, changes and transformations in the world have occurred in a more unexpected, disruptive and continuous way; which has led to the fact that neither the largest nor those with the best facilities and environments succeed or remain.
Our headquarters are located in Argentina, but our clear vision and determination for excellence, plus the flexibility and speed to understand and adapt to the changing circumstances of the world, are leading us to deepen our internationalization.
Our multidisciplinary team continues to grow with the incorporation of professionals from different countries and cultures.
We also research and select allies around the world who share our vision and values.
With this determination and resources, we are strengthening our internationalization.
We are a Professional Organization of family origin, family ownership, family work and professional management in the hands of the GRANA family.
Since the origins of our founder Juan Carlos Grana, around the end of the 60s, we have always been guided by the best values: effort, tenacity, perseverance, a deep-rooted work culture, responsibility, honesty, ethics and a deep passion for sharing, for creativity, innovation and achievement.
Today the ownership and management is in the hands of the second and third generations, who work professionally and responsibly every day with all their people.
The great blessing of having been chosen and illuminated by God has been a great source of inspiration to redesign a new management model, based on Christian pillars, where we pursue with strong determination to bless, build, benefit and provide value to all our audiences, prioritizing our people.
Our clear business vision motivates and drives us to continue growing in a sustainable and seminal way, always as a family.
Technology, infrastructure, financial resources, geographical location, are meaningless without a good team. The difference is made by our people.
They are the ones who have been faithfully accompanying us for a long time and with a high commitment, aligned with our values and policies.
But with an inclusive spirit, we open the doors of our organization to all professionals who want to join our dreams and desires and align themselves with those values and policies. Thus, we continually add new professionals of different backgrounds, ages, origins, genders and nationalities, as well as continue to expand our network of allies throughout Argentina and the world.
For all our people we have career plans, training programs and exclusive benefits that differentiate us in the labor market of our region.
Since 2016, we have been working tirelessly to take care of our planet and minimize the negative impacts of all our activities.
We carry out all our environmental management using the “17 Sustainable Development Goals of the United Nations” as a guide.
In 2017, we were the first industry in the Province of Santa Fe to incorporate a renewable solar energy generation system, through photovoltaic panels, on the roof of our factory. 23% of the energy we consume comes from the sun.
We have the clear objective of reaching the end of 2021, with 60% solar generation and by the beginning of 2023 we will have 100% of our electricity consumption, supplied by natural, renewable and non-polluting sources.
But we have invested a lot in our lighting systems, which are 100% LED, our air conditioning equipment is 100% inverter, very low consumption and high efficiency.
We have greatly optimized the consumption of our machines, through heavy investments in energy efficiency technologies.
Our entire production chain is supplied with 100% recyclable, non-polluting supplies and materials.
Since 2018, we have separated all our waste and scrap, with the strong and committed participation of all our people. We are a pioneering company awarded by the City Hall of Rafaela.
We provide continuous support and training to our people on health care, nutrition and household waste separation. Our people have additional private medical coverage, emergency service at their homes provided by our company, plus the benefit of a balanced lunch.
We encourage the continuous incorporation of people of different genders and we finance extra-work education and training programs for our people.
We organize and finance talks by specialists on the SDGs for the entire community of our City.
We have financed and planted 22 trees in the public spaces bordering our industrial plant and we take care of their daily care.
We finance, build and install a public lighting system with 100% solar supply, for a needy neighborhood in our City of Rafaela.
In this way, our Company promotes, invests in and is proud of its contributions to the realization of a sustainable society and our continued efforts to make the United Nations SDGs (Sustainable Development Goals) a reality.
Our history
- 1969
- 1972
- 1978
- 1984
- 1989
- 1991
- 1996
- 1998
- 1999
- 2000
- 2002
- 2003
- 2004
- 2005
- 2006
- 2007
- 2008
- 2010
- 2011
- 2012
- 2013
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
-
1969
Juan Carlos “Pichón” Grana, gracias a sus grandes talentos para el dibujo y el pincel, lanza su propio emprendimiento, sirviendo a las empresas de la Ciudad de Rafaela, con el rotulado de carteles comerciales. -
-
1978
Con la razón social “Carteles Grana”, Juan Carlos, expande su alcance hacia toda la región circundante a la Ciudad de Rafaela. -
1984
Se incorpora a la empresa, la segunda generación, su hijo Gabriel Grana, con tan sólo 17 años y terminado su estudio secundario. -
-
1991
Inauguramos el primer edificio empresarial, con nuevo equipamiento, oficinas y dependencias productivas. Se cambia la razón social a “Grana Industria Publicitaria S.R.L.” -
1996
Logramos los primeros proyectos de alcance nacional en el mercado financiero bancario de la República Argentina. -
1998
Alcanzamos el primer proyecto en la industria petrolera, sirviendo como único proveedor en todo el país, a las estaciones de servicio “San Lorenzo”. Importamos las primeras máquinas de gran porte industrial, desde Canadá e Italia. -
1999
Grana Industria Publicitaria SRL, se convierte en una de las primeras empresas del sector en Sudamérica, en certificar su sistema de Calidad, bajo normas ISO 9001-1998. Logramos el primer proyecto de exportación a Paraguay, para Supermercados España. -
2000
Compramos un nuevo terreno y se amplían las instalaciones industriales, anexando 500 m2. -
2002
Logramos el segundo gran proyecto en la industria petrolera argentina, con la marca Petrobras, con cobertura en todo el país. -
2003
Recertificamos nuestro Sistema de Calidad, bajo normas ISO 9001 1998. Compramos un nuevo terreno de 10.000 m2 comenzamos con la construcción de una nueva sede e instalaciones industriales de 2500 m2. -
2004
Alcanzamos nuevas participaciones en toda la República Argentina, en proyectos para YPF, Massey y Ferguson. Se incorpora a la organización, la esposa de Gabriel Grana, desempeñándose en el área de Capital Humano. -
2005
Logramos el proyecto John Deere Agrícola e Industrial, construyendo la imagen completa y exportando con montaje incluido, a 15 países de Sudamérica, Centro América y el Caribe. Abrimos una representación comercial en USA, con sede en Miami, para poder lograr y atender proyectos en Centro América y Caribe. -
2006
Ampliamos la participación en el proyecto Petrobras, exportando e instalando la imagen en Paraguay y Uruguay. -
2007
Se incorpora a la empresa, la tercera generación, Emmanuel Grana nieto del fundador, con 17 años y su secundario terminado; y mientras inicia sus estudios universitarios. -
2008
Logramos proyectos para la marca de estaciones de servicio PUMA, en Salvador y Puerto Rico, construyendo, exportando e instalando en esos destinos. Obtenemos un gran proyecto en Angola-África, para la marca Puma, construyendo, exportando e instalando en destino 30 estaciones de servicio. En algunos casos, además de la imagen, se incluyeron los edificios y los […] -
2010
Incorporamos un nuevo terreno de 6200 m2 y construimos un nuevo y moderno edificio corporativo industrial con más de 3600 m2 cubiertos. -
2011
Se nos otorga el proyecto OIL combustibles, construyendo e instalando la imagen para más de 250 estaciones de servicio en toda la República Argentina. -
2012
Recertificamos el Sistema de Calidad, bajo normas ISO 9001 2005. Abrimos una representación comercial con sede en Taiwán, para facilitar el acceso a las materias primas y tecnologías de Oriente. Logramos el proyecto Citröen, como único proveedor de imagen en todos sus concesionarios de la República Argentina. -
2013
Incorporamos a la empresa, nuevas tecnologías industriales: cortadoras láser para metales, cortadoras láser para acrílicos, plegadoras CNC, soldadoras láser, panelizadoras, conformadoras de letras CNC y sistema de pintura. -
2015
Fallece Juan Carlos “Pichón” Grana, fundador y socio de GRANA, dejando un gran legado a las generaciones siguientes. Logramos el proyecto AXION Energy, produciendo e instalando imagen para más de 130 estaciones de servicio en toda la República Argentina. -
2016
Cambiamos la razón social a GRANA S.R.L.; y modificamos el objeto de la empresa, para adecuarnos a las nuevas tendencias mundiales del mercado. -
2017
Logramos el proyecto Toyota Argentina, siendo el único proveedor oficial, para vestir toda su red de concesionarios en la República Argentina. Luego de un extenso e intenso trabajo, logramos en Houston USA, la homologación mundial de la compañía Shell. Esto nos habilitó a ser proveedores de imagen para sus estaciones de servicio en cualquier lugar […] -
-
2019
Ampliamos las instalaciones corporativas, anexando un nuevo comedor para el personal, cine-auditorio modelo con 56 butacas, una moderna recepción y un sector de prototipado. También ampliamos el sector industrial adicionando 1500 m2 cubiertos. Realizamos una alianza y logramos el acompañamiento del “IAE Bussines School”, lanzando un plan estratégico de crecimiento a 10 años (GRANA 2030), […] -
2020
En plena pandemia del Covid, empezamos a participar en 7 homologaciones mundiales, tanto de empresas automotrices como petroleras con alcance mundial. -
2021
Construimos una alianza comercial en Europa, para lograr un acceso más ágil a nuestros clientes y facilitar el acceso a las tendencias, materias primas y tecnologías europeas. Pensando en el crecimiento internacional y el futuro, cambiamos el modelo societario y continuamos como GRANA S.A. Incorporamos un nuevo terreno en las inmediaciones de la actual planta, […]
Central location
Rafaela, Argentina
It is a city born especially of Italian immigrants with a strong attachment to effort and work, in a plain, center of the largest dairy basin in South America, but with high industrial diversification.
The City of Rafaela has a very prominent and modern industrial network, with strong public-private synergy and high performance in exports.
In this City we have our headquarters, where we concentrate all our strategic planning, research and development activities; plus all our productive processes.
From Rafaela we export to the whole world.
Partners
Due to our strong determination to have a global reach, in recent years we have invested in the research, selection and approval of different suppliers of raw materials and service providers, strategically located in different parts of the world.
We have prioritized values and a shared vision, to achieve high results with mutual benefits.
Thus, thanks to this extensive network of expert allies, we provide ourselves with the latest technologies and most innovative materials from Asia, Europe and the USA.
And in the same way, we serve clients throughout Latin America, North America, Africa and Europe, with integral solutions.
