Client: Volkswagen AG

Project Scope: Established in late 2019, our partnership with VW AG makes us the brand’s sole supplier in Argentina and one of the few approved suppliers in Latin America. GRANA was involved in the development and global launch of the brand’s new emblem. Following a rigorous prototyping process, pre-series batches were sent to Germany for validation and approval by the group’s specialized architecture team.

In Argentina, GRANA will implement the branding across a network of more than 160 passenger car dealerships and 30 truck and commercial vehicle dealerships.

Period: 2020 to present

Geographic Coverage: South America and Latin America (SAM / LAM)