Client: Stellantis N.V.

Project Scope: In 2021, amid the restrictions caused by the COVID-19 pandemic, GRANA reached an agreement with the local subsidiary of the French brand to develop and manufacture the new Renault branding, becoming one of the two approved suppliers in the country. After a rigorous construction and validation process led by Renault’s technical team under strict headquarters guidelines in France, we identified the first pilot site in the province of Santa Fe in August 2021.

At the end of 2021, the brand also announced the launch of its new company logo, and GRANA has been developing the new identification concept that began to be implemented across dealerships starting in early 2022.

Period: 2021 to present

Geographic Coverage: Argentina